The US market has been at a virtual standstill for what seems like years, with Manufacturers going under or holding off on production to survive. Many have been forced to liquidate stock and this rush has left the US market awash with unsold boats. Some have found a buyer through repo auctions whilst others have been sufficiently different to attract niche buyers.
Today’s news is that the biggest market probably lies outside the US, especially in countries where the local currency is strong relative to the US dollar.
Up to 2008 this was Europe, with a 2.10:1.00 GBP / USD rate in the UK (and similar for the Euro) fueling a wave of exports. More recently (mostly benefiting vendors in CA) the strength of the Australian dollar has seen a significant increase in exports to Australia, New Zealand and the Far East. Now, with the US Dollar softening again and renewed buyer confidence, Europe is coming back.
Given this backdrop why would you not want to market to buyers outside the US?
Historically this is simple, selling to a local buyer has to be easier than an international buyer, right? Well only if you don’t have a partner who can deal with the ‘export’ part for you, taking the responsibility from your shoulders with the full agreement of the Buyer.
That’s what we do. Once the purchase is done we take over. Before this happens we go through the numbers with the buyer so that they know upfront the costs and timescales involved and can be confident that they too are in control of the whole import, not just the boat purchase.
So, by taking away the export pain we make the sale as easy as if it were to someone in the next State. The difference is you craft gets sold, sooner and probably for a better price.